This is a continuation of the series about how to land big corporate clients. Let us review items in the news and talk about opportunity. Let us change the question of “does opportunity exist” to “where should I look for opportunity and how do I identify it”? That's right – the question is never “is there opportunity?”. It is always an issue of “how do I recognize opportunity? How do I spot it? How do I know if it's something that I should be looking for?” So, once again, this is about acquiring a mindset and skill set -- becoming a more savvy at spotting opportunities for your business -- or more precisely, building a robust sales pipeline. Let’s look at Apple for an example of how to spot opportunity. Recently, Apple announced a $1 billion project for a campus in Austin, Texas. $1 billion is a lot of money, and there will be considerable suppliers that will benefit from this investment in Texas. Now you might say, “well, that's great, but that's not helping me.
We have already delved into the first two pillars of building a legacy business: Be Yourself - and Be The Best. My focus in this post is on the third : “deliver, deliver, deliver”. In my opinion and my judgment, these are the three things that really matter, and they matter regardless of whether you are a woman or a man. They encompass the mindset, the attitude, the body of work, the way you set your business up, your approach to business. These are the three success factors that - once you have these down - you'll never look back. I am hoping that you have already learned some things that you can implement in your business almost immediately. In your next interaction with anybody from a corporation, these things should come across and the person just senses and feels in you that you are the person with whom they need to do business. Let me start by sharing a short story. We won't be long on this topic, as you should already know the point of the story. A mechanical