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Pathway To Your Success - Part 8: The Corporate Opportunity – Small Business Financing

Welcome to Part 8 of my 9-part series -- “The Pathway to Your success” -- helping you to discover the small business growth opportunity with the biggest companies in the world. During this series, I have gone through various issues such as: corporate contracts versus government contracts; how to use corporate contracts for legacy business growth, and what that means; what large companies buy; why the time is now for small business owners to get into this game; and what is the mindset for success. For this segment, the topic is “The Corporate Opportunity – Small Business Financing”. I am going to cover this in two parts. There is a reality TV show pertinent to this topic right now on a US cable channel that features a billionaire who believes that it's still possible to start a successful business with no money. So, he's challenged himself to go out with a camera crew -- with nothing more than a hundred dollars in his pocket and a pickup truck --and figure out how to build a m
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PATHWAY TO YOUR SUCCESS - PART 7 -THE MINDSET TO ACHIEVE SUCCESS FOR YOUR LEGACY BUSINESS

This series is committed to helping you identify the pathway to your success that lands you the biggest contracts in the world for the purpose of building your legacy business. (If you are just beginning, you're going to want to go back to part one of this nine-part series to see how we are building on these topics.) In this segment I discuss the corporate opportunity.   Do corporations take small businesses seriously? Do large companies take small businesses seriously? I don't really have a story for you on this one. I'm just going to share with you my observation from teaching this topic for well over 12 years now. I have discovered in the workshops I facilitate that I primarily get three different types of individuals in the classes, and I'm going to be really, really specific. These three types of clients are comprised of businesses owned by women; small businesses owned by minorities; and small businesses owned by a number of members of what's considered di

PATHWAY TO YOUR SUCCESS - PART 6: What The Corporate Supply Chain & Corporate Contracting Are Really All About

  This is episode six of my nine-part series on the “Pathway to your Success”. In this segment I am covering what corporate supply chain and corporate contracting really are all about; what it means for your business; and how it really and truly can help you build a legacy business that gives back. It's about understanding the environment that you're stepping into, the role that you play, and setting yourself up for huge success. – all of which encompass the corporate opportunity, the corporate demand for innovation and the role of small business. I want you to think about something for a second. Go back in time. You can go back 10, 20, 30 years - doesn't really matter. Just think about if you were still dealing with regular mail, you didn't have a fax machine, you didn't have the internet, you didn't have video conferencing -- how might your business be operating right now? Imagine that a buyer put a request for proposal in the mail. You got it seven days fro

PATHWAY TO SUCCESS SERIES - PART 5 - THE MINDSET FOR WINNING IN THIS MARKET

  This is episode five of our nine-part series on the Pathway to your Success. This series is geared towards helping you to discover how to build a legacy business that gives back. In this series we have discussed corporate contracts versus government contracts; legacy business growth and what that means; and what do big companies buy. Part five of the series addresses the mindset for winning in this market -- understanding the corporate customer's challenges and how you help. What's your role? I want to start with a story which in this case is very simple. The story is "stop the insanity". Let me repeat, "stop the insanity". The definition of insanity is doing what you've always done and expecting a different result. If you keep doing what you've always done, then you're going to get what you’ve always gotten, and so that gets rather fascinating because when you start peeling the onion on that particular phrase for large corporations, it&#

PATHWAY TO SUCCESS SERIES - PART4 - DIRECT vs INDIRECT MATERIALS vs SERVICES

  When business owners are looking at the corporate opportunity, they often ask me “do corporations buy what I sell”? I want you to think about this in this context: have you ever heard the phrase “starstruck”? You remember when you looked at rock stars or movie stars or famous people, you saw the glamour of their lives. You saw all the attention they received and in your head you started thinking through the amount of money they made and how much easier their lives must be. How they were always being driven around in a limousine or having maids and butlers and just a whole host of people that provided them all the concierge services. That’s the image that is exported to us on a regular basis where, you know, when a person has achieved that level of success they're immune to many things, and so everybody just generally believes that's their everyday lives. I mentioned that particular example because you would be amazed - you really and truly would be amazed how often I get th

PATHWAY TO SUCCESS SERIES - PART3: CORPORATE OPPORTUNITY

  This is the third episode in our “Pathway to Success” series.   Pathway to Success is about helping you to discover the small business growth opportunity with the biggest companies in the world. I am covering topics like corporate contracts versus government contracts; how to use corporate contracts for legacy business growth; why the time is now for small business owners to get into this game; and how to go about financing your small business so that you can play to win. I want you to think about something for a second. I want you to think about gifts that keep on giving. Have you heard that phrase? “It's the gift that keeps on giving.” In the current climate it is often said about politicians as certain politicians have a knack for putting their foot in their mouth. In those cases, their political opponents say that it is “the gift that just keeps on giving”. Every time politicians make a faux pas, they create political advantage for their opponents. Similarly, if you&#

Pathway to Your Success - Part 2: Corporate Contracts vs Government Contracts

  This is the second in our “Pathway to Your Success” series where we walk you through issues such as: corporate contracts versus government contracts; how do you use corporate contracts for legacy business growth, and what does that mean; what do large companies buy; w the time is now for small business owners to get into this game, and how to go about financing your business so that you can play to win. What is the opportunity that corporate procurement versus government procurement presents? What really is the smartest choice for you to sell your products right now? Corporate procurement; government procurement; retail; or direct to customer now that you’re thinking about a legacy business, sustainable growth, and something that will sell for a good multiple of earnings or profit. The biggest challenge that small business owners have is that you build these businesses, but they never sell for what you think they should sell for. You probably have an idea in mind of what you'