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OPPORTUNITY EXISTS EVERYWHERE - PART 2

  This is a continuation of our Opportunity Everywhere series. I am going to focus on opportunities created by drones. In my last blog I discussed wearables. By discussing these products, my intent is to really open your mind up to the idea that you should be able to pick up the newspaper and see an opportunity for your business every day. Don’t get trapped into the mindset that you have to always look for a specific thing. Yes, that's good - - you always want to stay focused. You want to always make sure that you're capitalizing on what you do best because that's leverageable. It builds on your core, it helps you with your competitive differentiation. Doing what you do best is a huge formula or ingredient for success, but you may be missing some great opportunities that are not within the parameters of your exact search. How do you really analyze what's going on in the business environment right now so that you can present what you do best to businesses that, at the

Opportunity Everywhere - Knowing Where to Look for Big Corporate Contracts

  This is a continuation of the series about how to land big corporate clients. Let us review items in the news and talk about opportunity. Let us change the question of “does opportunity exist” to “where should I look for opportunity and how do I identify it”? That's right – the question is never “is there opportunity?”. It is always an issue of “how do I recognize opportunity? How do I spot it? How do I know if it's something that I should be looking for?”  So, once again, this is about acquiring a mindset and skill set -- becoming a more savvy at spotting opportunities for your business -- or more precisely, building a robust sales pipeline.  Let’s look at Apple for an example of how to spot opportunity. Recently, Apple announced a $1 billion project for a campus in Austin, Texas. $1 billion is a lot of money, and there will be considerable suppliers that will benefit from this investment in Texas. Now you might say, “well, that's great, but that's not helping me.

RESULTS VS EFFORT

  We have already delved into the first two pillars of building a legacy business: Be Yourself - and Be The Best. My focus in this post is on the third : “deliver, deliver, deliver”. In my opinion and my judgment, these are the three things that really matter, and they matter regardless of whether you are a woman or a man. They encompass the mindset, the attitude, the body of work, the way you set your business up, your approach to business. These are the three success factors that - once you have these down - you'll never look back. I am hoping that you have already learned some things that you can implement in your business almost immediately. In your next interaction with anybody from a corporation, these things should come across and the person just senses and feels in you that you are the person with whom they need to do business. Let me start by sharing a short story.   We won't be long on this topic, as you should already know the point of the story. A mechanical

No 1 vs No 2 --Who Cares

  This is part three of our series on Women in the Boardroom.   In the last two blogs I presented the three main things that I believe are relevant to this topic: being yourself; being the best; and deliver, deliver, deliver. We also discussed debunking some of the perceptions out there and how to finesse those. Now we're going to get in-depth about being the best. What do I really mean by being the best? Well, let's a journey. It will have twists and turns. We're going to go over the river and through the woods to grandmother's house and back, but trust me, we have a destination in mind. I'm going to pull three major concepts together in order for you to really get a good picture of what it means to be the best in the corporate context. Compare the rental car companies Avis and Hertz. Hopefully you recall the commercials from years back where Avis had a series of commercials emphasizing the motto “we try harder”. Basically, Avis was saying that they understoo

WOMEN IN THE BOARDROOM - PART 2

  In the last blog I talked about “Women in the Boardroom -- the Truth”, and the response was amazing. It ranged from, “Hey, that was great information. I like the fact that you kept the three major points simple around being the best, be yourself and deliver, deliver, deliver”; to “You are a guy, you don't know what you are talking about. You have no idea what it is like for women in the boardroom“ (I knew that one was going to come). The most interesting one was “well, yeah, the three points you raised, those are so obvious. I didn't get anything out of it”.   Let's go back and take each one of those three points individually and give some backdrop to them. The first thing is we know there is a huge effort to create opportunity for everyone regardless of gender, age, race, creed, academic background, religious background, sexual orientation, etc. Businesses are trying to say, “look, we are a gender-blind, colorblind, religion-blind place where we embrace diversity and i

WOMEN IN THE BOARDROOM -- THE TRUTH

We are going to jump into a bit of a controversial topic: Women in the Board Room - the Truth. We have written previously about the need for diversity and how large corporations are making the turn to be more diverse and inclusive - and they are doing it out of necessity, out of their need for strategic survival and competitive advantage. This has impacted women in a positive way, but we are still stuck with the age-old question: is it really different for women in the boardroom? Now, obviously I am talking to you about this from what I have observed as a man, so I can say with some certainty that locker room talk does occur. I can tell you for a fact that there are men who do not believe women can do certain jobs. There are some men that really and truly believe women should not be in the workplace. Some believe women should not actually be preachers or pastors in the pulpit, so a number of issues that women have come across are very real. Let's make sure we level set on this re