Strategic alliances are quite common for businesses in today’s climate. This type of cooperation is a long-term partnership between two parties. It creates a win-win situation for both sides. A key component to the relationship is the ability of each partner to reach individual strategic business goals. These goals should be achieved quicker and at lower cost through the alliance relationship than if the individual party tries to go at it alone. Generally, successful strategic alliances lead to growth for all parties involved. Seeing the importance of strategic alliances , large corporations have been engaging in them for years. In this business world, the partnership can apply to you as small businesses as well. WHY STRATEGIC ALLIANCES ARE THE GREATEST WEAPON FOR YOUR BUSINESS There are various reasons a business chooses to enter into strategic alliances: resource or knowledge acquisition, the opportunity to grow, economies of scale, new target market access...
Educating small businesses on doing business with big businesses.