MARRY THE PROBLEM -- NOT THE SOLUTION Imagine that you haven't been feeling well for a while and you've tried a number of different things, but nothing's worked. Finally you say, you know what, I'm going to have to go to the doctor, so you pick up the phone and schedule an appointment. Sure enough, during the time you're waiting for your scheduled appointment, your problem gets worse. By the time you actually get to the doctor's office, the problem still has not subsided, so thank goodness you scheduled that doctor's appointment. Upon your arrival at the doctor’s office, you sign in and they tell you it's going to be a few minutes before the doctor can see you. When the assistant calls you in, she takes your weight and your vitals, asks you what's going on and so forth. This all seems kind of normal, right? Now I want you to imagine that the doctor walks in and says, “here's your prescription. You can go”. You ask, “what do you mean here'...
Educating small businesses on doing business with big businesses.