This is part three of our series on Women in the Boardroom. In the last two blogs I presented the three main things that I believe are relevant to this topic: being yourself; being the best; and deliver, deliver, deliver. We also discussed debunking some of the perceptions out there and how to finesse those. Now we're going to get in-depth about being the best. What do I really mean by being the best? Well, let's a journey. It will have twists and turns. We're going to go over the river and through the woods to grandmother's house and back, but trust me, we have a destination in mind. I'm going to pull three major concepts together in order for you to really get a good picture of what it means to be the best in the corporate context. Compare the rental car companies Avis and Hertz. Hopefully you recall the commercials from years back where Avis had a series of commercials emphasizing the motto “we try harder”. Basically, Avis was saying that they understoo...
Educating small businesses on doing business with big businesses.