Did you know most corporations don’t just buy on price? They typically buy on the total cost of a business; from cradle to grave. Let’s say the US government is looking for a copier and the market value $100. Your copier costs $91. Your competitor chooses to sell for $80. In the end the business selling at $80 is going to win the contract bid. This is a "competing on price" situation. Using the same numbers above, you hear that the US government instead chooses a business selling copiers at $105. You’re thinking to yourself, “what the heck, my copiers are $14 cheaper per unit,” which is true. But that’s not how a corporation sees it. They look at all related expenses: What is the annual cost of supplies, toner, paper? What is the annual cost of maintenance? The repair cost if a unit is damaged? The number of hours that they're onsite? The cost of having the copier not operate? What is the cost of employees having to travel back and forth to the
Educating small businesses on doing business with big businesses.