Did you pay attention to the current hiring that's going on in the United States? Are you noticing just the amount of pressure that is going on about how corporate spending is not current or related to the community that they serve? Or that the amount of money, their customer base, the communities that they operate in - meaning that 90% of the dollars that they spend with their suppliers is with companies that don't look like the markets that the companies serve or the customers that buy from them?
There are several different processes going on that just make it clearer and clearer every day that now is the time for diverse businesses. Let me be clear on diverse. In the corporate world, they have an organization called Supplier Diversity and they look at four or five different groups. They look at women, minority and disabled business owners. They look at LGBTQ and at veteran business owners.
In the United States, when they said minority, they're talking about African American or Black. They're talking about Hispanic, Asian, Indian and Native Americans. What's going on in the world, in the market right now, is related to you and your business. Now is your time. Now, there's no pot of gold that somebody is just going to put on your door step. You’ve got to go get it and you’ve got to know where to dig and you’ve got to bring the right tools.
It's a great time to be a business owner. The opportunities are just endless. You have the ability to go global. You have an opportunity to do much more. The tools that are available to you to be successful are greater now than they've ever been at any time in history. So, if you're on the fence about going after corporate contracts, now is the time. If you struggle with trying to get your foot in the door, then keep at it. If you’ve got your foot in the door, but you're not making any headway, let's fix the things that you've got going on there. If you've been doing this for a while, but you feel like you’ve topped out and you can't break into that next level, then let's get you there.
There will be room for everyone and when we get to the point where the money starts drying up, you will be better positioned to stay there and leverage what you've been able to do with corporations to further the mission of the business you started and what you hoped it was going to do because our corporates should not be ... One company should never be more than 40% of your business. So, you want to diversify your business to acquire more than one customer. Look at businesses other than corporations to really and truly diversify your business income.